At Earlene Ltd., we believe that lingerie is more than just an everyday essential—it’s a statement of elegance, confidence, and personal comfort. Based in the heart of London at 71-75 Shelton Street, Covent Garden, we proudly craft and offer premium-quality lingerie that blends sophistication with superior comfort.

Our curated collection includes a diverse range of luxurious lingerie, from seamless bras and panties to elegant feeding bras and sports bras, designed to fit every woman’s unique style and needs. We take pride in our attention to detail and the quality of materials we use, ensuring that each piece feels as exquisite as it looks.

Earlene Ltd. is more than a brand; we are a global leader in lingerie innovation, delivering confidence and comfort to women around the world. With operations spanning across continents, our commitment to craftsmanship, luxury, and customer satisfaction remains unwavering.

Join us in redefining the lingerie experience—where beauty, comfort, and confidence come together.